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It`s a different story

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Kunsten å kommunisere hvorfor i stedet for hva

Hva er fellestrekkene ved kommunikasjonen til inspirerende ledere? Svaret er overrakende enkelt..

01.03.201908:46 Lena Nøstdahl

Simon Sinek presents on http://www.ted.com a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?"

His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.